Great Marketing Example

Last weekend at the Fourth of July celebrations in my neighborhood I saw a great, simple marketing example.

The Kettle Corn stand was selling three sizes of popcorn - a small paper bag for $2, a medium bag (about the right amount for two or three people comfortably) for $5 and a massive bag, as big and thick as a leg, for $7.

The beauty of it is in the gaps in the pricing. The small bag is just right for one person. The medium is good for a couple, but the huge bag looks like such a great deal by comparison that they sold more of that bag than any other bag during the 20 minutes I watched their stand, even though nobody needs that much kettle corn.

Add to that the fact that the bag was so big that it was really noticeable as purchasers carried it around, and you get a bonus advertising campaign!

Worth remembering - evenly spaced gaps in pricing are not always the right choice - the biggest ticket can actually close the deal because of it's price.

Claire
Sent from my Verizon Wireless BlackBerry