Barter and Advertising

Elliot DeBear of Active International, a media bartering firm, does a great job discussing barter and corporate trading on his blog, here: ANA Financial Procurement Panel

Corporate Trade is a financial transaction, the goal of which is to deliver to a client a higher value to non-performing assets than could otherwise be achieved in the open marketplace. Non-performing assets are defined as excess inventories, dated goods, real estate, capital equipment, debt and factory capacity to name some key ones.

It's an interesting subject, and well worth a read.

Claire
Sterling Advertising - A Pittsburgh Media Buying Service