Career Women Make Bad Mothers

Gotta love this campaign.  I have tested this with my own clients in their own ways, but it will really be interesting to see how much traffic this campaign drives to the target website.

Uh, unless it's all by people who read the press about it rather than see the ads (like me!).

http://www.mediaweek.co.uk/news/bulletin/mediaam/article/975428/?DCMP=EMC-MediaAMBulletin