The internet is now your local TV company

This article from the BBC is not going to surprise many people who work in marketing or on the internet.  The fact that consumers still want to watch lots of TV and to be entertained is already well-known, but the interesting part for advertisers is to work out where they are going to watch  it.  As this  trend for the internet being the delivery service for your media continues, expect to see more ads and marketing around video-on-demand, and on the internet. 

We watch our movies through an Xbox 360 hooked up to the internet and our Netflix account.  We also watch Survivor and My Name is Earl and The Office over the  internet the day after the show airs.  Marketers need to find a way to advertise to a family like mine, who expect to watch TV when and where they feel like it and without any hassles or delays.